A- Higher managerial, administrative, professional e.g. Chief executive, senior civil servant, surgeon
B - Intermediate managerial, administrative, professional e.g. bank manager, teacher
C1- Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales person
C2 - Skilled manual workers e.g. electrician, carpenter
D- Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messenger
E - Casual labourers, pensioners, unemployed e.g. pensoiners without private pensions and anyone living on basic benefits
However, many magazine publishers target their magazines towards teenagers, as am I, so find that they do not fit in to a socio-economic group as they are still students and so do not have permanent jobs. Instead magazine publishers and editors have begun separating the these people in to different social groups which teenagers have made up themselves. Some of the following can be seen below:
Emos: It started in the 1980s hardcore punk movement of Washington, D.C., where it was known as "emotional hardcore" or "emocore". People who are emo are thought to be emotionally distressed, the music they produce is sombre and depressing with lyrics complaining how terrible their life is, they all supposedly self harm and do not want to eat as they want to be as skinny as possible.
Chavs: They are thought to be agressive teenagers, unemployed and engage in anti-social behaviour on the streets (drugs and drink included). Due to their negative effect on society many of the older generation think all young people are anti-social and rude when this is not the case.
Trendies: They fill a large majority of the teenage group as they are people who dress to modern fashion and listen to mainstream music. Trendy girls are usually associated with being shopoholics and this is why they always have the latests fashions.
Scene Kids: They conform to the current trends promoted by the punk/goth/emo/hardcore music genres in order to appear cool. Supposedly they all listen to chiptune and are the happy version of an emo.
Indies: The term is often used to describe the means of production and distribution of independent underground music, as well as the style of music that was first associated with this means of production. Today the term is overly used and anyone wearing boat shoes, skinny jeans and a jumper with an animal on the front is labelled as an indie.
Moshers/ Rockers:They are music fans who do not consider their physical or mental well being whilst listening/ watching their favourite band.
A mosher is the main target audience for my magazine so I will find out some more information on them.
From BBC Switch I found a useful video which explains the lifestyle of a mosher: Chris the Mosher
A mosher does not care for fashion wears band tees, baggy shorts or jeans, skate shoes, piercings, tatoos and have either a shaven head, or a great deal of hair in a big mess. They listen to rock music (which is usually heavy); for example Iron Maiden, Alex is on Fire, 30 Seconds to Mars, Annotations of an Autopsy, Primus, Paramore etc.
Most rockers play an instrument, usually drums, guitar, bass, keyboard or they sing/ scream, and want to be in a band. Also in their spare time they go to gigs with friends to listen to their favourite bands and new ones too and can usually be found in the mosh pit.
They would want to buy my magazine as it includes information on some of their favourite bands such as Primus and Paramore. Also if the band infected were real then they would probably like them and so would be intrigued to read on. The majority of rockers are male, but I have not purposefully aimed my magazine at a certain gender as I would like females to buy it too. They would also be intrigued to see what the magazine thought the best songs of the decade are and the best places to party so that they can go out more. The price is not too expensive, £2.20, which will allow teenagers to afford it and so will be more likely to buy it.
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